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Every system has a moment where it has to show its face. Where the data ends and the meaning begins. That moment is the interface and it is never neutral. It either earns trust or destroys it. It either tells a story or leaves one untold.

Twelve years throwing myself down this thing. Enterprise, consumer, SaaS and now AI
I don't pick the safe line.

Everyone designs the screen. I design the half-second where the system either earns your trust or loses it. That's the part with teeth.

Work's down there. Click it. But I'll be straight with you, If it doesn't hit, the problem's not the work.

I design things.

I break things.

I make them mean something.

Principal Product Designer with 12+ years shipping complex enterprise and consumer products across cybersecurity, fintech, entertainment and cultural platforms. Currently at spiderSilk, where design leadership contributed to 50x revenue expansion and an acquisition-level outcome.

An open practice exploring agentic UX and how AI systems express reasoning, identity, and trust at the interface layer. The practice is still moving. So is this.

FigmaFigJamCursorClaude CodeMidjourneyVeoNotionDesign SystemsAgentic UXPrototyping
FigmaFigJamCursorClaude CodeMidjourneyVeoNotionDesign SystemsAgentic UXPrototyping
FigmaFigJamCursorClaude CodeMidjourneyVeoNotionDesign SystemsAgentic UXPrototyping
FigmaFigJamCursorClaude CodeMidjourneyVeoNotionDesign SystemsAgentic UXPrototyping
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12+ Years
in the Arena

Apr 2022, Present

Principal Product Designer

SpiderSilk

Led research and UX of Resonance - SpiderSilk's flagship EASM platform from zero to enterprise. Design lead on SilkRunner, an agent orchestration platform, and Echo, its VUI enabled mobile counterpart.

50x revenue
Enterprise UXAgentic UXInformation ArchitectureDesign SystemsAI/ML
Oct 2021, Mar 2022

UX Designer

Genieology (Monstarlab)

Owned end-to-end product design for First Abu Dhabi Bank's corporate banking platform across web and mobile, serving 1M+ users. Established the unified enterprise design system that standardised design across FAB's digital portfolio.

1M+ users
Enterprise UXCorporate BankingDesign SystemsWeb + Mobile
Jul 2021, Mar 2022

Product Designer (Contract)

Retailo Technologies

Led UX across Retailo's B2C app and Hisaab fintech product, serving 50,000+ retailers across Pakistan's largest B2B platform.

+25% orders
Field ResearchA/B Testing0 → 1 FintechB2B
Oct 2018, Jul 2021

User Experience Designer

Create Media Group

Owned UX, IA, and UI across entertainment, culture, and tourism brands, Coca-Cola Arena, The Living Museum (AlUla), Reel Cinemas, Qasr Al Hosn, Berklee Abu Dhabi.

AED 2.7M revenue influenced
Bilingual UXCultural PlatformsBooking FlowsDesign Systems
Apr 2016, Jul 2017

Product Designer

AchieveOn

Taking sole design ownership from blank canvas to shipped product across web and mobile.

Sole designer. Concept to launch.
Web + MobileVisual Identity

Beyond
The Brief

Personal experiments & side projects

Side project 1
Side project 2
Side project 3
Side project 4
Side project 5
Side project 6
Move to reveal

Explore

Let's
Create
Together

Have a project in mind? Want to collaborate on something experimental? Or just want to say hi? I'm always open to conversations.