I design things.
I break things.
I make them mean something.
Principal Product Designer with 12+ years shipping complex enterprise and consumer products across cybersecurity, fintech, entertainment and cultural platforms. Currently at spiderSilk, where design leadership contributed to 50x revenue expansion and an acquisition-level outcome.
An open practice exploring agentic UX and how AI systems express reasoning, identity, and trust at the interface layer. The practice is still moving. So is this.

The terrain
covered
7 Projects
12+ Years
in the Arena
Principal Product Designer
SpiderSilk
Led research and UX of Resonance - SpiderSilk's flagship EASM platform from zero to enterprise. Design lead on SilkRunner, an agent orchestration platform, and Echo, its VUI enabled mobile counterpart.
UX Designer
Genieology (Monstarlab)
Owned end-to-end product design for First Abu Dhabi Bank's corporate banking platform across web and mobile, serving 1M+ users. Established the unified enterprise design system that standardised design across FAB's digital portfolio.
Product Designer (Contract)
Retailo Technologies
Led UX across Retailo's B2C app and Hisaab fintech product, serving 50,000+ retailers across Pakistan's largest B2B platform.
User Experience Designer
Create Media Group
Owned UX, IA, and UI across entertainment, culture, and tourism brands, Coca-Cola Arena, The Living Museum (AlUla), Reel Cinemas, Qasr Al Hosn, Berklee Abu Dhabi.
Product Designer
AchieveOn
Taking sole design ownership from blank canvas to shipped product across web and mobile.
Beyond
The Brief
Personal experiments & side projects






Explore
Let's
Create
Together
Have a project in mind? Want to collaborate on something experimental? Or just want to say hi? I'm always open to conversations.












